Welcome to the "New Bali"
Over the last 30 years, Bali has become one of the world’s preferred destinations in Southeast Asia. Its impressive growth is now reaching a tipping point, prompting government-led initiatives to diversify the country’s tourism industry.
For nearly a decade, Lombok, Bali's neighboring island, has been the go-to destination for travelers seeking a more authentic experience. The Gili Islands, often mistaken for being part of Bali but already a significant success in terms of development, have also played a role in this growth. As a result, the island has organically emerged as a key beneficiary of this diversification.
Lombok : Indonesia’s Next Tourist Hub
As part of the “10 New Bali Program”, major infrastructure investments have been made, including the opening of a new international airport, improved road access, power plants, and water treatment facilities. These investments support the Mandalika Special Economic Zone, in South Lombok, which is the largest project of its kind in Southeast Asia, with 2,900 acres dedicated to the development of Lombok’s tourism.
​Coastal Living in South Lombok
The south coast of Lombok is renowned for its pristine white sand beaches and world-class waves. The untouched nature and beautiful scenery create a perfect backdrop for water-based activities and beach relaxation.
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Kuta Lombok has become a very attractive and popular destination for tourists and expats, leading to significant growth in the town. The former fisherman village is expanding with numerous restaurants, bars, shops, and salons. Additionally, the newly built Mandalika Intercultural School is attracting many families, marking the next development phase for this vibrant area.
Further West, Selong Belanak stands out as a picturesque and tranquil beach destination. Its golden sands and clear waters offer the perfect sea escape from the more bustling tourist areas.
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The well-connected road network of the south coast of Lombok makes traveling between beaches effortless, making any investment in the region highly attractive. All the popular surf breaks—Gerupuk, Tanjung Aan, Mawi, and Serangan—are easily accessible.
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3rd fastest growing economy in the G20 after China and India.
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Consistent annual GDP growth of c. 5% over the past 15 years (excluding during COVID)
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Expected to become the 7th world’s largest economy by 2030 and in the top 5 by 2050
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3rd largest Travel and Tourism economy in South East Asia (after Thailand and the Philippines).
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Significant government initiatives to further develop tourism by investing in “10 new Bali”.
